Avenue Flower Co.
Cannabis Connoisseur’s direct route to the unexpected. Explore the limits with Avenue. Small batch, handcrafted flower is cultivated a powerful and unexpected experience. Like you’re favorite city street, Avenue can always show you something new.
Brand Exploration, Creative Direction, Packaging Design
The Ask
The foundation for Avenue was beautifully laid out, from the logo, to the style guide, the only component missing was personality. The ask was two fold, curate lifestyle including product photography and build packaging based on further development of these elements.
The Result
A mood and voice was crafted, with a specific audience and target market in mind. The voice is the people that inhabit the city and the city they inhabit. Avenue is the top tier flower that the city knows and loves. This is Avenue Flower Co.
