Green Cross
Six time award winning best dispensary of the South Bay, Green cross is a leading cannabis dispensary with 4 in-house brands. They’ve been providing the best quality products with superior customer service since 2006, a true fan favorite in Torrance, Ca.
Creative Director and Principal
The Ask
Green Cross is a dispensary located in Los Angeles for the past 15 years. The ask was simple, rebrand the look, while introducing archetype and brand voice but do so while maintaining the integrity of the brand so not to alienate the loyal consumer base.
The Result
A creative direction that leans into pop culture, with references to music, art, literature and photography, we realized that being “original” would be the focal point of Green Cross. With an “OG” subtlety built into the logo and a tagline of “originals” blasted throughout the brand, the style guide, website, color scheme, brand voice and lifestyle photography are consistent throughout the rebrand.
