Harvest HOC
Since day one Harvest has been focused on improving lives through the goodness of cannabis. Harvest was founded with a single dispensary in Tempe, AZ in 2013 by Steve White. The experience of the dispensary is everything to do with its name, Harvest House of Cannabis, your home the moment you enter the doors.
Creative, Art and Design Direction, Principal
The Ask
Although Harvest has 7 brands under the house umbrella, Harvest is primarily known for flower and not concentrates. The specific ask for 7/10 in 2021 was to bring awareness to consumers that Harvest has all the concentrates products this holiday. How do you this in a creative way though?
The Result
One late night, one dab hit, four mediocre ideas and 25,000 vector points later the campaign idea hit. I turned the ask into a game, “Harvest, find the concentrates”. Let’s flip the script and have consumers search for concentrates in an interactive map based upon all five of Harvest’s state markets, AZ, CA, FL, MD and PA. Tie the campaign into a sweepstakes with giveaways, and one unforgettable contest. The response and end result was incredible. From a metric standpoint Harvest more than doubled their sales from the previous year but the kudos received from bud tenders and Harvest corporate is what I enjoyed most.
