The Ask

Lovit started as a joke between myself, my wife and her parents last Christmas when we were enjoying each others company talking about the recent dog video that had just went viral. You know the one, the dog being dressed up in different outfits with a voice over showcasing all the outfits he didn’t get to wear that year because of Covid. At that time we’ve been searching the right name for our new flower company and that’s when it hit “Lovit”.

The Result

The market is becoming increasingly saturated on a daily bases with brands. So the pairing between a bright color palette and a personality that leans more terpene based as opposed to dominance was chosen as the creative direction. Lovit was made as a mood setter, from the interpretations of the strains on the flower packaging to the lifestyle photography color overlays and everything in between. Love it or Lovit.